Project: Alchemy works brand identity
Client: Alchemy works business consultancy
Scope: Brand Design & Developement
Brief: Develop the logo and brand identity for a new business consultancy, focusing on new businesses and startups.

It was important to capture the vitality and dynamism of Alchemy works as a consultancy that nurtures new business, from initial keen excitement and drive, to the blossoming of a strategically focused and financially sound business entity.

By working closely with the client, several options were discussed and from these
a logo that sits in the world of business consultancy alongside large corporates and other business services was developed.

The inclusion of an optional strapline and strongly identifiable arrow device, created a versatile logo that can be used across a range of stationary and promotional material.

A comprehensive Brand Guideline pack was created to steer the future use of the logo and safeguard brand integrity.

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